So the other day as I was browsing the Internet in typical fashion, when I came across an embedded YouTube video, which I watched. When I clicked play, I saw, for the first time in about six months, an advertisement. This prompted me to ponder about how having YouTube Red has played out over the past few months. After all, six months is long enough to have perspective, but not so long that one is liable to forget the experience of what came before.
I immensely enjoy having the ability to create playlists that I can download to my phone. I enjoy it more than I thought I would. There is a certain joy in having just the perfect soundtrack for an occasion. So I can have a video game stealth mission soundtrack for prowling the aisles at the supermarket and acquiring the targets from my list, a military training cadence for exercising, the Jeopardy theme for waiting in line, etcetera. Having the proper soundtrack for an activity elevates the experience of it in a way that is difficult to describe in the abstract.
The exclusive content, insofar as I have had occasion to peruse it, has not captured and held my attention. The quality is decent enough; the series are TV quality. But this isn’t necessarily a good thing in my book. I already have access to plenty of TV series; more than I could reasonably watch. I don’t particularly need more series to add to my watch list from YouTube, even if I enjoy the creators behind it.
There is a certain utility in not having to contend with advertisements. It is hard to quantify this aspect, particularly because I do not notice the absence of advertising. Certainly I see far less advertising in total than previously, but so long as I am still connected to television, radio, and so forth, advertising still has a notable presence in my life.
Of course, it’s fair to argue that advertisements in the context of YouTube videos are more impactful, because they are presented when one is actively seeking and watching something rather than merely playing in the background during a scheduled break in program (which in most cases I will try to fast-forward through), and because YouTube advertising is targeted. This plays into a larger theme which has come up repeatedly in my life, regarding the value of my time and attention, through which I have sought to reduce my exposure to advertising.
All of which is a roundabout way of saying that although I haven’t grown completely comfortable with paying for YouTube Red, I also haven’t come to regret my purchase. This is about as decisive a conclusion I am likely to come to in the near future.
While I’m on the subject of follow up, I may as well append a couple of remarks about the new year’s resolutions I posted earlier this year. The first resolution, to switch to 24-hour time, is going more or less according to plan. Phone and iPad have both been set to 24-hour display, as has my clock radio. My smart watch doesn’t have an option for 24-hour time, at least not on the watch face I use to display my medical data (needless to say, this oughtn’t be messed with). Aside from that, I have been working studiously to try and adopt the system mentally as well, stopping short from trying to convert in my head.
But of course, that resolution was the easy one; the low-hanging fruit to motivate me to get started down the list. The other ones have been more of a mixed bag. Exercising is, of course, difficult in wintertime; nevertheless I have made some progress. I have not made any sort of progress on sorting out my excess clothing, but then again, I expected that this would take some time, and I’ve been preoccupied with other matters.